SEO and SEM Strategy Drives 149% MQL Increase for Architecture Firm
Executing an integrated search strategy led to a dramatic increase in qualified leads and a massive reduction in wasted advertising spend for a luxury architecture firm.
Spending less money to drive more qualified leads & more qualified traffic
Timeframe: Q1 2026 compared to Q1 2025
Situation:
A nationally recognized architecture firm was working with an agency that was costing a lot of money but not seeing much in terms of results. Out of the small number of total leads that were coming through the website, only a handful were actually qualified. The issues included: the website not having a conversion funnel, excessive Elementor page builder bloat, poor analytics attribution, and minimal communication.
Approach:
I built out a full 12-month integrated search strategy that included immediately rebuilding the Google Ads campaigns with improved location and audience targeting, fixing technical issues with the site, rebuilding portfolio parent and child pages, and implementing a simplified conversion flow for users. I also improved the site architecture, cleaned up outdated and duplicated content, and built new SEO and CRO-focused templates for service pages.
Outcome:
The impact of our new paid search campaigns was seen immediately. Qualified leads skyrocketed while costs plummeted. On the website side, as we strategically worked through redesigning and optimizing segments, non-branded visibility grew into existence and turned into real leads.
Work was conducted during my working at an agency. For this client, I was responsible for CSAT, SEO, SEM, and site development.