Strategy

Choosing between an SEO freelancer and an agency is one of the more confusing decisions a small business owner can make, mostly because no one explains what you’re actually getting with either. Zach Karl has worked on both sides of that equation, as an agency-side SEO and as an independent consultant. Here’s his honest breakdown of how the two models compare.

The internet has gotten worse, and SEOs deserve some* of the blame. In this first post from Search Dog Consulting, Zach Karl lays out his approach to SEO in the age of AI: why the old metrics are losing relevance, how to create content that actually earns attention, and what it means to build a brand that shows up everywhere your audience is searching, scrolling, or existing.